MARINA SAUTCHUK
ADP VIRTUAL ASSISTANT
New channel development, Atificial Intelligence, Digital Strategy, Global Project, Customer Experience
Nominated as a leader of digital transformation program
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POC
Artificial intelligence - IBM Watson, Microsoft Luis and Dialog Google
Digital Strategy
How to create a digital service through a new virtual assistant
Business Case: Passing trought number of Requests, low value processes, volume of content
All teams working together! - At the beginning in a waterfall project model and after 2 months in a squad model
Global teams in USA and UK: benchmarking, security policies
R&D teams in Brazil: how to connect the solution in a local platform
Service Teams: processes, internal change management, go live strategy
CX team: personas, benchmarking with 26 players, desk research, value proposition, content transformation in a conversational experience, user research
UX team: Interface
BI team: strategic and operational dashboards
RPA team: creating an automatizaded solution when the virtual assistant doesnt know how to respond
Vendors: IBM as a partner to learn how it works, Build IT as a development partner
How big this iniciative was:
More than 400 processes and sub processes designed as a conversational experience - before launching it
In one month we double the chatbot responses assertiveness (from ~50% to ~90%) knowing how to respond more than a 1000 real client questions, capture in a internal pilot strategy before the go live
78 associates involved
Implementation in 6 waves for more than 600 companies and 3k users
Brazil was the first country with an artificial intelligence and considered as a benchmark to expand for all Internacional Services.