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ITAU BANK - INTERNET BANKING

Squad Leader, Scrum Methodology, data analysis, business results

I put into practice the main roles of a Product Owner with backlogs structuring, features prioritization and Quality Assurance development. In addition to experiencing the Scrum methodology, I learned how good interaction with the developers, business and marketing teams are important for the project’s success. In this period, many insights and new methodologies were use such as the Business Canvas Model for new strategy and new positioning actuation. In this project, I reported directly to the executive board with directors of the business areas, digital channels and IT. A very good challenge to develop my crisis management skills and dealing with interests conflicts, besides get better on executive presentation techniques. This experience was important to increase my knowledge on the digital transformation importance.

ITAU BANK - INTERNET BANKING: Sobre

PRODUCT OWNER

CSPO Certified

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Data analysis for priorities: user behavior (google analytics), transactions, numbers of errors

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Implementation of scrum methodology adapting the methodology according to business needs

SOLUTIONS

Reduction of Navigation Steps


Masks in fields - guiding users 


Reordering menus and regrouping features - simplifying the experience


Functionality reengineering model - allowing to have the solution in exact points of the navigation (fields and screens) and measuring business results

MAIN RESULTS

Increased use of up to 30% in features and an average of 86% customer acceptance in 6 months of work.


Reduction of 20% of user errors in 2 sprints.

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​Approximately 200 improvements in the channel in a year

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