ITAU BANK - PERSONNALITÉ DIGITAL

Design of a new customer service platform for agencies. With different views and purposes for Executives, Managers and Relationship asssistants.  

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Use of design thinking methodology:

Clients and Relationship teams research

Shadowing 

Card sorting to organize more than 200 menus

Navigable prototypes (at that time, in powerpoint)

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The involvement of Comercial Executive Leaders across the country in addition to the CEO of the business area as the project sponsor was very important to success achievement. This complex project were implement in 4 years with Personnalité Digital service model.